In October 2011, A friend of Masereka Adidas in the United States, Wendy Noto, became interested in researching environmental challenges in Uganda focusing on water supply. Water as well as sustainability threats like deforestation; wastes; extreme seasons affecting food production; and destruction of ecology were all discussed.

Wendy Noto met with Clayton Louis Ferrara, a leader for IDEAS For Us, to work on environmental sustainability focusing on five pillars of water; waste; ecology; food; and energy.

Through Wendy’s network, Adidas befriended Clayton, and the timing could not have been better. Clayton is an environmentalist and became greatly concerned with the Mabira Forest deforestation that was occurring at the time in Uganda. As the relationship between Clayton and Adidas matured, Clayton suggested that Adidas open an IDEAS chapter in Uganda where he promised necessary support.

Adidas Masereka as a medic could not stand alone forming and mobilizing Ugandan Youths to form an NGO. Therefore, he contacted Sinamakosa Isaac, a close friend that was already in the civil society sector. Masereka and Isaac started working on paperwork, funded by themselves, and began to mobilize communities, beginning with Kasese District in Western Uganda.

Adidas has, since then, acted as a President/ED and Isaac as an executive advisor/Programs manager.