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Strategic Plan 2020+

Leading the Next Gen of Environmental Action Through Strategic Planning

About The IDEAS For Us Strategic Plan

As IDEAS For Us enters our 12th year of action, it is clear that no country on Earth is on track to achieve the Global Goals for Sustainable Development by 2030. The United Nations first proposed these goals in 2012 and by the end of 2015, 193 countries adopted the historic new agenda, entitled “Transforming Our World: The 2030 Agenda for Sustainable Development”. Such a failure to act against climate change and the social and economic tragedies we collectively face, will prove catastrophic for this and future generations. Since the onset of 2020, IDEAS For Us has readied for our most ambitious decade of action yet. 

This strategic plan highlights our four phases of this new decade. We remain committed to solving the environmental challenges of today and tomorrow by continuing to develop ideas, fund action, and scale solutions, especially to the frontline communities farthest from sustainability. And as we emerge from the worst global pandemic in over a century, we have chosen to double down on our commitment to exposing the nexus between the environment and health, as well as developing our action projecting into programs and then into job-creating eco-enterprises.

2020 – 2030 will be forever remembered as our last chance to thwart the worst impacts of climate change. We are proudly evolving our “Education, Engage, and Empower” aphorism into “Educate, Engage, and Employ” to focus our efforts around multi-sector solutions that have clear economic, environmental, and social benefits that advance local sustainability.

Our Global Footprint

Today, IDEAS For Us is an interconnected network of students, community leaders, and like-minded businesses working to share best practices for advancing sustainability. Our goal is to help catalyze action and incubate Back in 2008, when we were founded as a student club at the University of Central Florida.

Theory of Change

All good nonprofit organizations have a theory of change. This big picture approach to achieving our mission is what for-profit businesses call a “unique value proposition” and in simple terms it is what makes us unique. Our theory of change is laid out in Four (4) Phases and twelve (12) steps for the purpose of transforming society towards sustainability. Every IDEAS Branch begins at Step 1 and progresses through each step until reaching Step 12. This process is dependent on volunteers, available funding, and a number of other factors that require years of mentorship and financial investment in our IDEAS Branches at each location. Our oldest and founding IDEAS Branch in Orlando, Florida is currently in Phase 3. We refine our theory of change each year and we are determined to bring all of our branch locations through Phase 1 for this year’s Strategic Plan.

IDEAS Theory of Change: Societal Transformation Towards Sustainability

Phase 1: Create localized and Consistent Opportunities for Action and Involvement

Step 1: Establishment of The IDEAS Hive

Step 2: Hold Monthly Eco-Action Projects crowd sourced from The IDEAS Hive related to Energy, Water, Food, Waste, and /or Ecology aligning with the United Nations 17 Sustainable Development Goals

Phase 2: Support Action With The Solutions Fund

Step 3: Establish Dedicated Project Funding for Crowd Sourced Solutions

Step 4: Identify Pilot Projects To Become On-going Programs With Revenue Models

Step 5: Launch Eco-Enterprises and Create Jobs

Phase 3: SDG Cities Project

Step 6: Partner With Cities and Businesses To Develop And Pass Resolutions That Adopt The SDG Framework

Step 7: Support Local Government and Business Leadership to Integrate SDGs Into Existing Sustainability Plans

Step 8: Host SDG Impact Award Ceremony To Recognize Businesses, Elected Officials, and Partner Organizations Across Community

Phase 4: Leadership Integration For Resiliency

Step 9:  IDEAS Leaders Establish For-Profit And Nonprofit Businesses As CEOs

Step 10: IDEAS Leaders Ascend to Elected Office And Empower Citizens 

Step 11: IDEAS Eco-Enterprises Provide Great Investment Opportunities To The Communities They Help

Step 12: Optimize, Evaluate, and Expand Impact Based on IDEAS Values and Scientific Data

IDEAS For Us Around The World

IDEAS For Us - Orlando

Branch Specific Goals:

  • Increase Urban Biodiversity through Pollinator Garden Installations
  • Advance Students through Solar Trainingings and Demonstrations
  • Improve Water Quality Through Shoreline Restoration Projects

A Top Environmental Challenge:

  • Nutrient Runoff Pollution in Protected Natural Waterways

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IDEAS For Us - UCF

Branch Specific Goals:

  • Improve Campus Air Quality Through Tree Plantings
  • Empower the Next Generation of Leaders in Sustainable Development
  • Establishing Composting and Reducing Waste.

A Top Environmental Challenge:

  • Lack of Sustainability-Focused Student Conversations/Job Opportunities

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IDEAS For Us - St. Pete

Branch Specific Goals:

  • Mobilizing Volunteers for Consistent Waterway Cleanup
  • Facilitate Oyster Mat Construction/ Installations for Water Quality Improvements
  • Improve Air Pollution Through Native Tree Plantings

A Top Environmental Challenge:

  • Sea Level Rise and Salt Water Intrusion

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IDEAS For Us - Romania

Branch Specific Goals:

  • Educate Residents on Urban Gardening to Localize the Food System
  • Combat Landfill Waste Through Up-cycling Workshops and Tutorials
  • Improve Air Quality and Food Accessibility Through Fruit Tree Installation

A Top Environmental Challenge:

  • The Deforestation of Essential Forest Ecosystems

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IDEAS For Us - Nepal

Branch Specific Goals:

  • Keep Women In School By Educating Girls on Menstrual Hygiene Practices
  • Build Latrines For Villages Without Access to Clean Water and Sanitation
  • Mobilize Doctors Through Nepal Health Corps- A Program of IDEAS For Nepal to Advancing SDG 3

A Top Environmental Challenge:

  • Lack of Sanitation and Medical Care in Highly Polluted Areas

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IDEAS For Us - Ghana

Branch Specific Goals:

  • Educate All Generations on Urban Growing Techniques To Localize The Food System
  • Tree and Garden Installations to Combat Erosion and Food Security Challenges
  • Neighborhood Recycling Workshops/ Clean-ups

A Top Environmental Challenge:

  • Mining and Deforestation in Rural Areas

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IDEAS For Us - Guinea

Branch Specific Goals:

  • Educate Residents About The Importance of Environmental Action/ Advocacy
  • Initiate School Gardening Programs To Educate Their Youth On Growing Produce
  • Combat Soil Erosion Challenges Through Shoreline Restorations

A Top Environmental Challenge:

  • Soil Erosion due to Hydroelectric Facilities, Mining, and Deforestation

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IDEAS For Us - Liberia

Branch Specific Goals:

  • Improve Soil Quality and Food Security Through Reforestation
  • Prevent Heart Disease Through Cook Stove Renewable Energy Resources
  • Educating Families About Climate Change and Environmental Advocacy

A Top Environmental Challenge:

  • Tropical Rain Forest Deforestation and Over Harvesting of Natural Resources

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IDEAS For Us - Rwanda

Branch Specific Goals:

  • Expanding Urban Agriculture Practices to Localize the Food System
  • Educating Residents on Climate Challenges and Promote Green Job Creation
  • Fruit Tree Installation with Long Term Care

A Top Environmental Challenge:

  • Loss of Habitat and Biodiversity in Addition to Soil Erosion

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IDEAS For Us - Uganda

Branch Specific Goals:

  • Mobilize A Medical Center Into Remote Communities In Need Of Health Care
  • Eradicate Water Scarcity by Providing Clean Safe Drinking Water to a Kiburara Community
  • Advance Local Farming Practices By Investing in Improved Farming Equipment

A Top Environmental Challenge:

  • The Pollution of the Danube River System

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IDEAS For Us - DRC

Branch Specific Goals:

  • Provide Materials to Young Girls for Construction of Homemade Sanitary Pads
  • Educate and Provide an Environmental Curriculum to Local Schools in Bukavu
  • Reforest the Devastated Land by  Planting 100 Native Trees

A Top Environmental Challenge:

  • Deforestation and Poor Waste Management

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