IDEAS For Us - Branches

Pakistan Branch

About This Branch

IDEAS For Us Pakistan was launched in 2022 with the goal of bringing environmental action to the region of Punjab. Our branch leader and founder, Muhammad Ajlal, is working to mobilize his community in eco action projects, with a focus on the needs of his community. The branches projects include tree plantings in urban spaces, disaster relief, and waste removal and ecosystem revitalization. The Pakistan Branch works in Universities to empower students to be leaders in the environmental movement and provides them with opportunities to take hands on action to combat climate change and help their community. 

Environmental Challenges

  • Air pollution; Lahore is in the top 15 most polluted cities in the world. 
  • Urbanization and lack of biodiversity.
  • Water quality.
  • Lack of green spaces.
  • Food accessibility. 


Reach out to our branch manager at 

to learn how to get involved in the IDEAS Pakistan Eco-Action Projects.


IDEAS Pakistan is led by Muhammad Ajlal Khan who has an undergraduate degree in Economics with Data Science from the Information Technology University of Punjab. He is a passionate leader that is working to bring change through his action and has dedicated his life to making the world a healthier, safer, and equal place to life. 

Support Action Projects in Pakistan

Project 1: Native and Fruit Tree Plantings

Objective 1: Plant 7,000 native and fruiting trees through campuses and public spaces in Lahore.


Goal 1A:  Combat soil erosion through the native tree plantings root structures as well as have the opportunity to provide fruit to the villagers.

Goal 1B:  Mobilize students to execute the tree planting program and educate them on environmentalism.

Project 2: Community Garden Installation

Objective 1: Partner with a local community center to install an educational garden to increase food security.


Goal 1A:  Provide a source of fresh and local food to the community, improving human health and soil health. 

Goal 1B:  Empower young people to persue careers in agriculture and provide green job training.

Project 3:
Water Filtration

Objective 1: Groundwater is heavily contaminated in the city of Pattoki causing severe health issues. The Pakistan branch is working to install water filtration plants at the city center to provide clean drinking water.


Goal 1A:  Reduce water born illnesses and chronic diseases, specifically in children.

Goal 1B:  Provide basic needs to lower income communities and reduce inequalities.

More about the community

Punjab hosted the “Indus Valley Civilization”: one of the oldest civilizations in the world, and it has a very rich culture and language. Punjab is famous for its rivers and fertile land and the people of Punjab (Punjabis) love to eat spicy foods. Punjab is one of the five provinces of Pakistan, it is the largest province of Pakistan in terms of population: more than 50 percent population of Pakistan lives in Punjab. It is the backbone of Pakistan’s economy, it contributes around 50 percent of the total GDP of Pakistan. IDEAS Pakistan is currently operating in the region of Central Punjab which is the most intensively populated and industrialized area of Pakistan which is why it has bad environmental conditions i.e., severely affected by air and water pollution.

Branch Goals

IDEAS Pakistan is operating in the region of Central Punjab which is Pakistan’s most intensively populated and industrialized area that is why this region has the worst environmental conditions, especially since the air and water quality have severely deteriorated.  


With an aim to achieve SDG Goal no. 3 (Good health & Well Being) and SDG goal no. 15 (Life on Land) and SDG Goal no. 13 (Climate Action), IDEAS Pakistan is focusing to organize mass reforestation projects in different cities of Central Punjab so that the bad air and water quality could be mitigated. 


Moreover, in order to achieve SDG Goal no. 1 (No Poverty) and SDG goal no. 2 (Zero Hunger), and SDG Goal no. 13 (Climate Action), we also aim to plant fruit trees and install Community Gardens in public places, e.g., public schools, so that the poor children and people of the community could have access to fresh and nutritious fruits. 


In order to achieve SDG goal no. 6 (Clean Water & Sanitation) and SDG Goal no. 10 (Reduced Inequalities), IDEAS Pakistan aims to install water filtration plants, all over the country, in the communities most affected by water pollution. Around 70 percent of Pakistan’s population has no access to clean and treated drinking water.  


In order to achieve SDG goal no. 15 (Life on Land) and SDG Goal no. 3 (Good Health & Well Being) and SDG Goal no. 13 (Climate Action), IDEAS Pakistan aims to organize monthly garbage cleaning drives to make this world a clean, healthy, equal, and dignified place to live.

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