IDEAS For Us | June 9, 2014

“Project ReThink” Wins First Ever Orlando SOUP

What is Orlando SOUP?

10348911_547866645326245_8361903800239203990_oOrlando SOUP, modeled after the successful Detroit SOUP, is a micro-granting dinner celebrating and supporting creative projects in Orlando. For a donation of $7, attendees receive soup (made by Slow Food Orlando using fresh, local ingredients), salad and bread. Before dinner is served, attendees will listen to four short community project proposals covering a range of topics such as art, urban agriculture, social justice, social entrepreneurship, education, technology, and more. During dinner, attendees cast a vote for their favorite project and, at the end of the night, the project that receives the most votes is funded by $5 from each attendees’ donation. Winners will appear at future SOUP dinners to report their project’s progress.

Their mission is to promote community-based development through crowd funding, creativity, collaboration, democracy, trust and fun.

IDEAS is happy to announce that “Project ReThink” has won the first ever Orlando SOUP event. The project is a sustainable art model that will raise awareness about our environmental impacts through creative street art mediums with a goal of changing people’s behaviors and #ReThink their impacts on the environment. On Tuesday, May 13, 2014, Chris Castro and Clayton Ferrara presented the concept to a packed house at East End Market.


For more information on Orlando SOUP, visit their website at


Participants of the Hive Orlando have begun brainstorming logistics of the project, while creating additional images and messages that will get people to rethink the five pillars of sustainability: food, water, waste, energy, and ecology. “Project ReThink” will begin rolling out in Orlando starting the end of June and continue on through the summer.

Following a $1000 grant from the Awesome Foundation, this is the second set of funding that has been awarded to “Project ReThink”: